Even greater picture quality, cool minimalistic design and a brand new feature that turns your TV into a large-screen digital photo frame, the all new BRAVIA W4000 Series LCD TV is here. And it’s going to make an impression.
Whether you’re watching TV, catching a Blu-ray Disc™ movie or viewing all your favourite pics, what you see is incredibly true-to-life, detailed and vibrant.
BRAVIA ENGINE 2 is there for sophisticated signal processing making sure that you can enjoy depth, clarity and richness as never before.
Features
Review By stuff.tv
The Sony’s Freeview performance is top-notch. High-quality broadcasts are vibrant, and only poor-quality channels suffer a touch of noise, which we figure is due to this set’s revealing nature, in the same way as some high-end hi-fi will bring out the worst in poor recordings.
It’s also worth noting that the Sony’s out-of-the-box settings are surprisingly sensible, with only fine tuning necessary to get the best from it.
Review By trustedreviews
Sony might still be considered one of the world’s most trusted brands, but that doesn’t alter the fact that the previous Sony TV we tested, the KDL-46W3000, was a bit of a pup. So here’s hoping the new KDL-40W4000 - from the range which directly replaces the W3000 - brings some serious improvements to the table.
Aesthetically, at least, it’s definitely better. The black - sorry, ‘Midnight Sky’ - bezel is pleasingly compact and combines exceptional solidity with a polished finished to deeply attractive effect. The tastefully illuminated Sony logo doesn’t do any harm on the prettiness front, either.
Review By hdtvtest
From afar the frame of the Sony KDL40W4000 looks just like any other commonly found polished black bezel, yet upon closer inspection you’ll see specks of glittery detailing which constitutes what Sony has fondly named "Midnight Sky Colouring". The LCD screen itself isn’t fully matte; instead it takes on a slight sheen of gloss although this is nowhere as reflective as most plasma televisions or Samsung’s earlier "Super Clear Panels".
Review By
What’s more, the screen’s 1920×1080 resolution is put to full use in conjunction with the Bravia Engine 2 processing and 10-bit video engine in making colours appear with infinitely subtle blends; there’s no trace of colour banding anywhere, even over faces.
Maybe there’s some sort of video noise going on to let the side down? Nope, not at all. HD images look absolutely pristine, with no sign of the grain or dot crawl that can afflict HD footage on many rival screens.
It’s important to stress following our problems with the 46W3000 that the 40W4000 is also unusually accomplished with standard definition, upscaling it to the screen’s full HD resolution with a noiseless assurance that’s now up there with the best of the similarly priced LCD competition.
Review By amazon
XMB™ (XrossMediaBar) is Sony’s original graphic user interface that allows for simple operation of various media and content, as seen on the PS3 and PSP. Users can navigate through the different types of media by zapping across icons that are aligned horizontally. After selecting the medium, a list of its content appears as thumbnails vertically.
The main benefit of the XMB™ is that it alleviates the need to look at the remote control while searching and selecting content. With an increasing number of media and content, simple navigation has become a challenge, especially with a remote control. The XMB™ gives access to a wide array of content with only a few buttons.
Review By hdtvorg
Standard definition (SD) pictures delivered through the poorer quality Freeview service demonstrate the difficulties of translating a signal designed for your CRT TV (576 lines) onto a Full HD (1920 x 1080) resolution, especially with a relatively large 40in screen. The SD picture is quite impressive given that the panel is displaying 1080 lines of information, but inconsistencies become apparent as you move towards the screen. Better quality Sky (1080i) or cable SD sources really do make a difference and could be an important factor with any buying decision.
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