Announcements of Fingerprint Phones Accelerate as Mobile Phone Makers Adopt Atrua’s Made-for-Mobile Fingerprint Touch Control Solution
Campbell, CA, June 26, 2007 – 2007 has seen a significant increase in the pace of announcements of new mobile phone models that incorporate fingerprint recognition capability, with over 80% of these new phones utilizing Atrua’s made-for-mobile fingerprint solution. Already, in the first half of 2007, twelve new fingerprint phone models have been revealed – ten of which use Atrua’s fingerprint touch control.
Cell phone makers are incorporating Atrua’s fingerprint capability to bring improved usability, privacy, and security features to smart phones and feature phones. Atrua’s latest fingerprint solution, the ATW310, is ideally suited for the unique requirements of mobile phones. It consumes 16 to 33 times less battery power and is over 40% smaller than the latest products from Authentec, UPEK, and other fingerprint sensor vendors. Mobile network operators are also backing Atrua’s solution, because of its open-standards based approach that integrates well with the phone’s security architecture.
In recent years, a small number of new mobile handset models with fingerprint capability have been introduced and some existing fingerprint phone models have been refreshed. However, the 12 new phone models unveiled to date in 2007– coming from companies such as Toshiba, CECT, Kyocera, and Sagem/Porsche Design– represent a significant increase in new fingerprint phone announcements when compared to the two new models introduced for all of 2006.
Demand for fingerprint phones is being driven by users’ growing familiarity with the benefits of fingerprint technology found now on many PCs combined with users’ need to protect valuable and private information often stored on smart phones. In addition, new mobile commerce and banking applications coming to market are driving demand for more secure and convenient authentication solutions. Fueled by this increased demand, the market for fingerprint phones is now taking off.
About Atrua Technologies, Inc.
Atrua Technologies, Inc. is the industry’s leading provider of Intelligent Touch Controlsâ„¢, a new class of user input device that improves ease of use and convenience for advanced applications and services on today’s mobile phones, handheld games and other personal electronic devices. Supported by world-class strategic partners and blue chip investors, the company offers a family of fingerprint touch control solutions as well as a family of analog touch controls. The fingerprint touch control solutions utilize Atrua’s fingerprint sensor and intelligent NeuralMatcherâ„¢ software technology to authenticate users and convert finger movements into user commands. With a broad set of device offerings including TouchDiscsâ„¢, joysticks, and multi-directional keys, Atrua’s analog touch control solutions provide a range of options that designers can match to each application’s unique objectives. All of Atrua’s products are designed for the demanding requirements of mobile phone applications. The company’s backers include BlueRun Ventures (formerly known as Nokia Venture Partners), Ericsson Venture Partners, and Hua Hong Group.
For more information please visit www.atrua.com
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