Advanced Micro Devices Inc (AMD.N: Quote, Profile, Research) on Sunday unveiled its first computer brand, aimed at small and medium-sized businesses, with design and sales help from its major chip customers such as Dell Inc.
AMD Business Class desktop personal computers will be followed by notebook PCs in the second half of this year.
AMD customers who plan to sell the computers include Acer (2353.TW: Quote, Profile, Research), Dell, Fujitsu-Siemens, Hewlett-Packard Co (HPQ.N: Quote, Profile, Research), and Lenovo (0992.HK: Quote, Profile, Research), said Hal Speed, a marketing architect for AMD based in Austin.
"It’s not like retail," he said. "People are buying this for work and we really tried to identify the nuggets (of technology for business desktop PCs) that weren’t being looked at."
The new product line is part of AMD’s efforts to regain its competitive edge against Intel Corp (INTC.O: Quote, Profile, Research) after a disastrous 2007. AMD has reported six consecutive quarters of net losses as Intel has regained much of the market share that it lost to AMD in 2005 and the first part of 2006.
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